TikTok content ideas for your business

Viewer problem: People scrolling past cannot tell what your business does.

Opening line: If you have never heard of us, here is what we do and who it is for, in one breath.

1. Say what you do in plain words
2. Name the person it is for
3. Say the one problem it removes

Viewer problem: Newcomers hold back because the first question is still open.

Opening line: Almost everyone who calls us asks the same thing first, so let me answer it now.

1. State the question the way customers ask it
2. Give the direct answer
3. Say what to ask next

Viewer problem: Buyers repeat a mistake because nobody warned them.

Opening line: The most common mistake I see in my industry is also the easiest one to avoid.

1. Name the mistake
2. Say why people make it
3. Show what to do instead

Viewer problem: First-time buyers do not know which questions matter.

Opening line: If you are buying this for the first time, here is what nobody tells you to ask.

1. Give the question beginners skip
2. Say what a good answer sounds like
3. Say what a weak answer sounds like

Viewer problem: A common belief sends people in the wrong direction.

Opening line: People believe this about my industry all the time, and it is simply not true.

1. State the myth in the customer's words
2. Say what is actually true
3. Say what that changes for the viewer

Viewer problem: Beginners in your field do not know where to start.

Opening line: If I had to start from zero tomorrow, this is the first thing I would do.

1. Name the first step
2. Say why it comes before the others
3. Name the step to skip

Viewer problem: Customers only see the finished result, never the effort.

Opening line: You only ever see the end result, so let me show you the part nobody sees.

1. Show the step behind the scenes
2. Say why it takes the time it does
3. Say what the customer gets from it

Viewer problem: People wait too long to ask for help.

Opening line: Here are three signs it is time to stop doing this yourself and call a professional.

1. Give the first sign
2. Give the second sign
3. Give the third sign and what to do next

Viewer problem: Customers hesitate to buy from a name they cannot picture.

Opening line: I am the person who answers your messages, so let me introduce myself.

1. Say your name and your role
2. Say what you did before this
3. Say what you like most about the work

Viewer problem: Buyers want a reason to pick you over a bigger name.

Opening line: I started this business because of one thing that kept annoying me.

1. Describe the annoyance
2. Say what you built to fix it
3. Say who it helps today

Viewer problem: Customers trust a business that admits when it got something wrong.

Opening line: We got this wrong once, and here is what we changed because of it.

1. Say what went wrong
2. Say what you changed
3. Say what customers can expect now

Viewer problem: Buyers compare prices without seeing what is behind them.

Opening line: People ask why we charge what we charge, so here is what goes into it.

1. List what the price covers
2. Say where the time goes
3. Say what you will not cut to lower it

Viewer problem: Customers do not know what happens after they order.

Opening line: Here is what a normal day looks like for us, from the first coffee to closing.

1. Show the morning routine
2. Show the middle of the day
3. Show how the day ends

Viewer problem: A wrong fit costs the customer money and you a bad review.

Opening line: We are not the right choice for everyone, and I would rather tell you that now.

1. Describe the customer you suit best
2. Describe who should go elsewhere
3. Say what to look for instead

Viewer problem: Customers wonder how you decide what you take on.

Opening line: Before I say yes to any job, I check these things first.

1. Name the first check
2. Name the second check
3. Say what happens if one fails

Viewer problem: Customers deal with several people and know none of them.

Opening line: You have probably dealt with someone on our team, so here is who does what.

1. Name each person
2. Say what each one handles
3. Say who to message for what

Viewer problem: Buyers cannot picture what happens after they say yes.

Opening line: Let me walk you through exactly what you get, from the first step to the last.

1. Show the first step
2. Show the middle
3. Show what you hand over at the end

Viewer problem: Buyers cannot tell whether your offer suits them.

Opening line: This is for you if you have this problem, and it is not for you if you do not.

1. Describe the right buyer
2. Describe the wrong buyer
3. Say what the right buyer does next

Viewer problem: One doubt stops people from buying.

Opening line: The thing people say right before they decide not to buy is this, and here is my answer.

1. State the objection fairly
2. Give your honest answer
3. Say how to check it yourself

Viewer problem: Buyers cannot choose between two similar options.

Opening line: People ask which of these two they should pick, so here are both side by side.

1. Describe the first option
2. Describe the second option
3. Say who should pick which

Viewer problem: Buyers are unsure what the price includes.

Opening line: Here is everything that comes with it, so nothing is a surprise.

1. List what is included
2. Name what costs extra
3. Say how to get started

Viewer problem: Followers miss updates they would have wanted.

Opening line: We have something new this month, and I want you to hear it from me first.

1. Say what is new
2. Say who it is for
3. Say where to find it

Viewer problem: Buyers drop out when the next step is unclear.

Opening line: If you want to buy from us, here is exactly what happens, step by step.

1. Say where to start
2. Say what you will be asked
3. Say what happens once you confirm

Viewer problem: Customers use only a small part of what they paid for.

Opening line: You may already own something that does more than you think, so let me show you.

1. Show the feature or habit people miss
2. Say what it saves them
3. Say where to find it

Viewer problem: A small slip after the sale spoils the result.

Opening line: After people buy from us, many of them make this one mistake, and it is easy to fix.

1. Name the mistake
2. Say what it causes
3. Show the fix

Viewer problem: Several customers are stuck on the same thing.

Opening line: A few of you asked me the same thing this week, so here is the answer for everyone.

1. Read the question out
2. Give the answer
3. Say where to ask a follow-up

Viewer problem: Loyal customers rarely hear a real thank you.

Opening line: I want to say a proper thank you to the people who keep coming back.

1. Say what their support allows you to do
2. Name one thing they taught you
3. Say what you are working on for them

Viewer problem: Customers do not know what you are planning.

Opening line: Here is what we are working on next, and the reason we picked it.

1. Say what is coming
2. Say why you chose it
3. Say how customers can weigh in

Viewer problem: Regulars want to feel like they know something extra.

Opening line: This is the tip I usually save for people who have been with us a while.

1. Give the tip
2. Say when it helps most
3. Invite them to share their own

Viewer problem: You guess what customers want instead of asking.

Opening line: I want your help deciding what we do next, and I will read every answer.

1. Say the two or three options
2. Say how to reply
3. Say when you will share the result