Free tool · No signup

Explainer video script

Use this editable template to define one idea, explain how it works, and end with a clear takeaway.

Explainer script

THE PROBLEM
Shot: Face to camera. Add a simple sketch that shows the situation in the viewer's words.
You have probably run into [the situation the viewer knows]. Here is why it keeps happening.

PLAIN DEFINITION
Shot: Show the definition as large on-screen text for the length of the sentence.
[Term] is [one sentence definition with no jargon].

HOW IT WORKS
Shot: Show one label or hand-drawn box for each part as you explain it.
It works in [number] parts. First [part one]. Then [part two]. Finally [part three].

EVERYDAY EXAMPLE
Shot: Use a simple visual that follows the example. Keep the shot focused on the change from old way to new way.
Say you want to [everyday task]. Normally you would [old way]. With [term], you [new way].

COMMON QUESTION
Shot: Back to camera. Slow down on the answer so it can be clipped on its own.
People often ask [common worry]. The short answer is [answer in one or two sentences].

TAKEAWAY
Shot: End on camera with the takeaway on screen. Hold for two seconds.
If you remember one thing, make it this: [single takeaway]. Your next step is [one action].

Explainer video script questions

What should an explainer video script include?+

Start with a familiar problem, define the idea in plain language, explain its parts, give an everyday example, answer a common question, and end with one takeaway.

How do you explain a concept in a video?+

Use one idea per section. Define unfamiliar terms, connect the explanation to an everyday situation, and keep each visual tied to the line being spoken.

How do I make the script work for a talking-head video?+

Keep the spoken lines in the editable script. Use the shot notes to plan when to stay on camera and when to add a simple visual.