TikTok content ideas for real estate agents

Viewer problem: Buyers start calling agents with no preparation.

Opening line: Before you call any agent about buying, do these things first.

1. Say the first thing to sort out
2. Say what to collect
3. Say what to decide in advance

Viewer problem: Out-of-town buyers cannot judge a neighbourhood from a listing.

Opening line: I am standing on one of my favourite streets, and here is what it is really like to live here.

1. Say who lives here
2. Say what is nearby
3. Say who should look elsewhere

Viewer problem: Listing language hides what matters to a buyer.

Opening line: When a listing says this, read it twice, and here is what it can mean.

1. Give the phrase
2. Say what it might hide
3. Say what to ask the agent

Viewer problem: First-time buyers do not know where to ask.

Opening line: Almost every first-time buyer asks me this, so let me answer it publicly.

1. State the question
2. Give the answer
3. Say what to do next

Viewer problem: Sellers wonder how you choose and whether you will focus on them.

Opening line: I do not take every listing, and here is how I decide which ones I do.

1. Say the first thing you check
2. Say what you tell the seller
3. Say what you do next

Viewer problem: Clients assume a sale is smooth until it is not.

Opening line: One sale of mine looked easy on paper and turned out to be anything but.

1. Say what went wrong
2. Say how you handled it
3. Say what the client learned

Viewer problem: Clients fear going quiet for days.

Opening line: Here is how I keep my clients informed while a sale is moving.

1. Say how often you update
2. Say how clients can reach you
3. Say what you do when there is bad news

Viewer problem: Sellers do not see the work behind the commission.

Opening line: People ask what they are paying me for, so here is the work you do not see.

1. List the work before listing
2. List the work during the sale
3. List the work after the offer

Viewer problem: Sellers underestimate how much preparation shapes a listing.

Opening line: Before any photographer arrives, we do these things to the home.

1. Say the first task
2. Say the second
3. Say what to leave out of the frame

Viewer problem: Sellers wait for a perfect moment that never arrives.

Opening line: I get asked every week if now is a good time to sell, and here is how I answer.

1. Say what depends on the seller
2. Say what depends on the street
3. Say who should wait

Viewer problem: Buyers think they can manage without one.

Opening line: Some people ask why they need an agent when listings are online, so here is what I do.

1. Say what you do before offers
2. Say what you do during negotiation
3. Say what you do at closing

Viewer problem: Sellers do not know what a first meeting involves.

Opening line: If you are thinking of selling, here is what happens when I come to look at your home.

1. Say how long it takes
2. Say what you look at
3. Say what you give them afterwards

Viewer problem: Past clients forget you after the keys change hands.

Opening line: If you bought a home with me, here is one thing to check on it this season.

1. Say what to check
2. Say what to look for
3. Say who to call if it is wrong

Viewer problem: Owners wonder what their home might be worth.

Opening line: If you own a home here, this is what is happening in the local market right now.

1. Say what is changing
2. Say what it means for owners
3. Say how to ask for details

Viewer problem: New owners need plumbers and painters and do not know who to call.

Opening line: New homeowners always ask me who to call, so here is someone I recommend.

1. Say who they are
2. Say what they do well
3. Say how to reach them