TikTok content ideas for startups

Viewer problem: Viewers do not know if the problem you solve is also theirs.

Opening line: Here is the problem we are solving, and the moment I realised it was worth building for.

1. Describe the problem in one scene
2. Say who has it
3. Say how they cope today

Viewer problem: People will not read a landing page to learn what an app does.

Opening line: This is the whole product on one screen, and I will tell you what each part is for.

1. Show the main screen
2. Show the one action users take most
3. Show the result they get

Viewer problem: Viewers only see the polished version.

Opening line: Our first version was embarrassing, and I am going to show it to you.

1. Show the first version
2. Say what you got wrong
3. Show what replaced it

Viewer problem: Followers have no sense of how fast the product moves.

Opening line: Here is everything we shipped this week, in under a minute.

1. Name the biggest change
2. Name a small fix that mattered
3. Say what is next

Viewer problem: Users worry a team will keep forcing a bad choice.

Opening line: We made a product decision, our users disagreed, and we changed it.

1. Say what you decided
2. Say what users told you
3. Say what you did about it

Viewer problem: Buyers are suspicious of prices they cannot explain.

Opening line: Here is how we decided what to charge, including the part we are still unsure about.

1. Say what the price covers
2. Say what you considered and dropped
3. Say how you will review it

Viewer problem: Users are cautious about handing over information.

Opening line: People ask what happens to their data, so here is the plain answer.

1. Say what you collect
2. Say what you never collect
3. Say where to read the details

Viewer problem: Users remember outages and forget how they were handled.

Opening line: Something broke for some of you, and I want to tell you exactly what happened.

1. Say what broke and for whom
2. Say how you fixed it
3. Say what prevents it next time

Viewer problem: New visitors do not know where to begin.

Opening line: If you want to try it, here are the three steps that get you to a result fastest.

1. Say step one
2. Say step two
3. Say step three and what you should see

Viewer problem: Many prospects think a free workaround is enough.

Opening line: A lot of people ask why they should not just use a spreadsheet, and it is a fair question.

1. Say what a spreadsheet does well
2. Say where it breaks down
3. Say what the product adds

Viewer problem: Prospects want to know if you listen.

Opening line: Many of you asked for this, and it is finally live.

1. Say what it does
2. Show it in use
3. Say who should try it first

Viewer problem: A wrong-fit user churns and leaves a bad review.

Opening line: If this describes you, the product is not ready for you yet, and I would rather say it now.

1. Describe the gap honestly
2. Say what you plan to do about it
3. Say who it does suit today

Viewer problem: Users stay on the main path and miss the rest.

Opening line: There is a feature in the product that most of you have never opened.

1. Say where it is
2. Show what it does
3. Say when to use it

Viewer problem: Users do not know their feedback reaches anyone.

Opening line: I read all of your feedback, so here are a few messages and what we are doing about them.

1. Read one message
2. Say what you will change
3. Say how to send your own

Viewer problem: Users cannot tell what you will build or why.

Opening line: Here is what we are building next, and why it comes before everything else on the list.

1. Name the next item
2. Say why it won
3. Name what was pushed back