TikTok content ideas for small business

Viewer problem: Locals cannot tell a good provider from a poor one.

Opening line: If you are looking for someone local to do this, here is how you tell a good one from a bad one.

1. Name the first sign of quality
2. Name the second sign
3. Say what a warning sign looks like

Viewer problem: People nearby do not know you are on their street.

Opening line: We opened right here on purpose, and I want to tell you why.

1. Say what you like about the area
2. Say who you mostly serve
3. Say how to find the shop

Viewer problem: Neighbours wonder about the same thing and never ask.

Opening line: Somebody asks me this almost every week, so here is the answer for the whole street.

1. State the question
2. Give a short honest answer
3. Say what to do if it is still unclear

Viewer problem: Some customers are not sure whether to pay for help.

Opening line: You can do some of this yourself, and here is where you should call someone instead.

1. Say what is safe to do yourself
2. Say where it goes wrong
3. Say what a professional adds

Viewer problem: Customers fear what happens when something goes wrong.

Opening line: Something will go wrong at some point, so here is what we do when it does.

1. Say how a customer reaches you
2. Say what you do first
3. Say how you make it right

Viewer problem: People see a closed door and an open sign, nothing between.

Opening line: Here is everything that happens before we turn the sign to open.

1. Show the first job of the morning
2. Show what you prepare
3. Show the moment the doors open

Viewer problem: Customers do not know where your materials come from.

Opening line: People often ask where we get our materials, and I am happy to tell you.

1. Name the kind of supplier
2. Say why you chose them
3. Say what you would change if they let you down

Viewer problem: Newcomers wonder whether people stay.

Opening line: One of our customers has been coming for years, so I asked them why.

1. Say how you met
2. Say what they ask for every time
3. Say what you learned from them

Viewer problem: Followers see a deal but not what is behind it.

Opening line: This week we are doing something a little different, so let me explain.

1. Say what the special is
2. Say who it suits
3. Say when it ends

Viewer problem: Shoppers run out of time and ideas for gifts.

Opening line: If you need a gift this week and have no idea what to get, start here.

1. Show the first pick
2. Show the second pick
3. Say how to order or collect

Viewer problem: New customers arrive unprepared and the visit takes longer.

Opening line: Before you book, here is what to bring so we can get it right the first time.

1. List what to bring
2. Say how long it takes
3. Say how to book

Viewer problem: Browsers cannot tell what to pick from a long list.

Opening line: If you cannot decide, this is what most people end up ordering.

1. Name the order
2. Say what is in it
3. Say who should pick something else

Viewer problem: Customers shorten the life of a purchase without knowing.

Opening line: Here is how to look after what you bought so it lasts as long as it can.

1. Give the first care step
2. Give the second step
3. Say when to bring it back

Viewer problem: Regulars leave booking too late.

Opening line: If you are one of our regulars, this is a friendly reminder before things get busy.

1. Say what is coming
2. Say how to book early
3. Say what you are saving for regulars

Viewer problem: Customers have opinions they never share.

Opening line: If you visited us recently, I would love to know how it went.

1. Ask one clear question
2. Say how to reply
3. Say what you do with the answers