Video ideas

Small business video ideas for YouTube

30 small business video ideas for owners who talk to camera, each with a format and an opening line.

  1. 1.Answer the question customers ask most

    How-to

    Opening line: Customers ask me this almost every week, so here is the full answer.

  2. 2.Mistakes I made in my first year in business

    Mistakes

    Opening line: These are the mistakes from my first year in business, and I would not make them again.

  3. 3.What people get wrong about running a small business

    Myth

    Opening line: Many people think running a business is one thing, and the reality is different.

  4. 4.Doing a task myself against paying someone

    Comparison

    Opening line: I tried doing this job myself and paying for help, and I will explain how I now decide.

  5. 5.Post a video about my business every day for a week

    Challenge

    Opening line: I am going to post one video about my business every day for a week.

  6. 6.How an order goes from start to delivery

    Behind the scenes

    Opening line: Here is exactly what happens to an order from the moment it arrives.

  7. 7.Tools that run my small business

    List

    Opening line: These are the tools I use to run my business every day, and what each one does.

  8. 8.The customer who taught me the most

    Story

    Opening line: One customer changed how I run my business, and I want to tell you why.

  9. 9.Introduce yourself and your business in one minute

    How-to

    Opening line: I will show you how I introduce my business in one minute, so anyone gets it.

  10. 10.Reasons customers leave without buying

    Mistakes

    Opening line: Customers leave for a few simple reasons, and I found these by asking them.

  11. 11.You do not need a big budget to market a small business

    Myth

    Opening line: People assume marketing needs a budget, and I want to show what I do with very little.

  12. 12.Selling online against selling in person

    Comparison

    Opening line: I do both, and each one has good and bad sides that I want to share.

  13. 13.Explain what we sell to a stranger

    Challenge

    Opening line: I will explain my business to a stranger in the time it takes to ride an elevator.

  14. 14.A day running my shop or studio

    Behind the scenes

    Opening line: Here is what a regular day in my business looks like from open to close.

  15. 15.Questions to ask before hiring your first employee

    List

    Opening line: Before I hired my first person, I asked myself these questions.

  16. 16.How I started my business

    Story

    Opening line: I did not plan to start a business, and this is how it happened.

  17. 17.Show a product in use on camera

    How-to

    Opening line: A product is easier to understand when you see it used, so let me show you.

  18. 18.Pricing mistakes small businesses make

    Mistakes

    Opening line: Many small businesses get pricing wrong in the same few ways, and I did too.

  19. 19.Being busy does not mean the business is doing well

    Myth

    Opening line: I used to think a full day meant a good day, and I was wrong.

  20. 20.A local customer against an online customer

    Comparison

    Opening line: These two customers want different things, and here is how I treat each one.

  21. 21.Reply to every customer message in one afternoon

    Challenge

    Opening line: I am going to answer every customer message today, and I will show how long it takes.

  22. 22.How we make or prepare what we sell

    Behind the scenes

    Opening line: Most customers never see how our products are made, so I am taking you inside.

  23. 23.Things I automated in my business

    List

    Opening line: These are the jobs I automated, and each one gave me time back.

  24. 24.The mistake that cost us an order

    Story

    Opening line: We lost an order because of a mistake, and here is what we changed.

  25. 25.Ask customers for a review without it feeling awkward

    How-to

    Opening line: Asking for a review does not have to be awkward, and this is the line I use.

  26. 26.Reasons your business video does not get watched

    Mistakes

    Opening line: If nobody watches your business videos, the cause may be one of these.

  27. 27.A sale against a loyalty offer

    Comparison

    Opening line: I tried both ideas with my customers, and I have a clear view on which I prefer.

  28. 28.Film a customer story with only a phone

    Challenge

    Opening line: I am going to film a customer story on my phone with no setup at all.

  29. 29.Lessons from my first hundred customers

    List

    Opening line: My first customers taught me these lessons, and I use them every day.

  30. 30.The day a customer sent a message I never forgot

    Story

    Opening line: One customer message made me remember why I started this business.

Small business video ideas questions

What should a small business film first?+

Answer the questions customers ask you most often. You already know the answers, and each one is a video that sells without selling.

How do I start a business video?+

Speak to one type of customer in the first sentence. Naming them makes the right person stay. See callout hooks.