Video ideas
Small business video ideas for YouTube
30 small business video ideas for owners who talk to camera, each with a format and an opening line.
1.Answer the question customers ask most
How-toOpening line: Customers ask me this almost every week, so here is the full answer.
2.Mistakes I made in my first year in business
MistakesOpening line: These are the mistakes from my first year in business, and I would not make them again.
3.What people get wrong about running a small business
MythOpening line: Many people think running a business is one thing, and the reality is different.
4.Doing a task myself against paying someone
ComparisonOpening line: I tried doing this job myself and paying for help, and I will explain how I now decide.
5.Post a video about my business every day for a week
ChallengeOpening line: I am going to post one video about my business every day for a week.
6.How an order goes from start to delivery
Behind the scenesOpening line: Here is exactly what happens to an order from the moment it arrives.
7.Tools that run my small business
ListOpening line: These are the tools I use to run my business every day, and what each one does.
8.The customer who taught me the most
StoryOpening line: One customer changed how I run my business, and I want to tell you why.
9.Introduce yourself and your business in one minute
How-toOpening line: I will show you how I introduce my business in one minute, so anyone gets it.
10.Reasons customers leave without buying
MistakesOpening line: Customers leave for a few simple reasons, and I found these by asking them.
11.You do not need a big budget to market a small business
MythOpening line: People assume marketing needs a budget, and I want to show what I do with very little.
12.Selling online against selling in person
ComparisonOpening line: I do both, and each one has good and bad sides that I want to share.
13.Explain what we sell to a stranger
ChallengeOpening line: I will explain my business to a stranger in the time it takes to ride an elevator.
14.A day running my shop or studio
Behind the scenesOpening line: Here is what a regular day in my business looks like from open to close.
15.Questions to ask before hiring your first employee
ListOpening line: Before I hired my first person, I asked myself these questions.
16.How I started my business
StoryOpening line: I did not plan to start a business, and this is how it happened.
17.Show a product in use on camera
How-toOpening line: A product is easier to understand when you see it used, so let me show you.
18.Pricing mistakes small businesses make
MistakesOpening line: Many small businesses get pricing wrong in the same few ways, and I did too.
19.Being busy does not mean the business is doing well
MythOpening line: I used to think a full day meant a good day, and I was wrong.
20.A local customer against an online customer
ComparisonOpening line: These two customers want different things, and here is how I treat each one.
21.Reply to every customer message in one afternoon
ChallengeOpening line: I am going to answer every customer message today, and I will show how long it takes.
22.How we make or prepare what we sell
Behind the scenesOpening line: Most customers never see how our products are made, so I am taking you inside.
23.Things I automated in my business
ListOpening line: These are the jobs I automated, and each one gave me time back.
24.The mistake that cost us an order
StoryOpening line: We lost an order because of a mistake, and here is what we changed.
25.Ask customers for a review without it feeling awkward
How-toOpening line: Asking for a review does not have to be awkward, and this is the line I use.
26.Reasons your business video does not get watched
MistakesOpening line: If nobody watches your business videos, the cause may be one of these.
27.A sale against a loyalty offer
ComparisonOpening line: I tried both ideas with my customers, and I have a clear view on which I prefer.
28.Film a customer story with only a phone
ChallengeOpening line: I am going to film a customer story on my phone with no setup at all.
29.Lessons from my first hundred customers
ListOpening line: My first customers taught me these lessons, and I use them every day.
30.The day a customer sent a message I never forgot
StoryOpening line: One customer message made me remember why I started this business.
Small business video ideas questions
What should a small business film first?+
Answer the questions customers ask you most often. You already know the answers, and each one is a video that sells without selling.
How do I start a business video?+
Speak to one type of customer in the first sentence. Naming them makes the right person stay. See callout hooks.
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