ClipsPalGet ClipsPal

Script examples

Promotional script examples

Full scripts for product launches, demos, offers, webinars and app promos. Each shows what every section does and how long it takes to say.

Product launch

A launch video for a compact travel kettle: the problem, the product, what is inside and where to get it.

Talking head with product shots184 words · about 1:14 spoken

  1. 0:00

    Announcement

    It is finally here. After a long time of testing and rebuilding, I am launching a travel kettle that fits in the corner of your bag.

    Opens with the news itself, since people who clicked a launch video want the announcement.

  2. 0:10

    The problem

    If you travel, you know the problem. Hotel kettles are missing, dirty or slow, and the coffee you were counting on is not coming. Every kettle I found to carry was either bulky or flimsy.

    Describes the pain in terms the audience has lived, which makes the product feel like a relief.

  3. 0:24

    The product

    So I made one that folds flat. The sides collapse, the lid locks, and it goes into a pouch about the size of a paperback. Open it up and it is a full kettle with a handle that stays cool.

    Shows what the product is by what it does, with a size comparison anyone can picture.

  4. 0:40

    What is in the box

    In the box you get the kettle, the pouch, and a plug adapter for the most common sockets. There is also a small card with the cleaning steps, because folding things get dirty in the corners.

    A short list of contents answers the buyer's practical question without a spec table.

  5. 0:55

    Who it is for

    It is for frequent travellers, hikers, and anyone who works from different places and wants a proper cup of tea wherever they land.

    Names the buyers so the right viewers recognise themselves and the others move on.

  6. 1:04

    Action

    It is available now through the link below. Order one, and tell me where in the world you end up making your first cup.

    One action and one playful follow-up that gets early buyers talking.

45-second product demo

A very short demo of a handheld clothes steamer: problem, action, result, next step.

Screen or bench camera with voiceover99 words · about 0:40 spoken

  1. 0:00

    Problem

    This shirt just came out of a suitcase, and the meeting starts in ten minutes. I have no time for a board and an iron.

    Opens on a situation with a clock in it, so the viewer wants the fix straight away.

  2. 0:10

    Show it

    Fill the steamer with water, press the button and wait for the light to turn green. Hold it a little away from the fabric and move it down slowly, like you are brushing the shirt.

    Describes only what the viewer sees on screen, in the order it happens.

  3. 0:24

    Result

    Look at that. The wrinkles are gone, and the shirt is dry enough to wear. No board, no iron, no waiting.

    Lets the result carry the sell, which is easy to see in a demo.

  4. 0:32

    Action

    It folds into a bag and works anywhere there is a socket. Get yours with the link below.

    A final line with one product trait and one action, to fit the short length.

Local service promo

A neighbourhood mobile bike repair service introduces itself and invites bookings.

Talking head outdoors152 words · about 1:01 spoken

  1. 0:00

    Hook

    If your bike has been leaning against the wall since spring because the brakes squeak or a tyre will not hold air, this is for you.

    Speaks to a local viewer with a specific, familiar situation instead of a general slogan.

  2. 0:10

    Who we are

    We are a small repair service that works in your neighbourhood. I am the one fixing your bike, and I live a few streets away.

    The face on camera is the person who will turn up, which is what makes a local promo credible.

  3. 0:20

    What we do

    We come to your door. Brakes, gears, flat tyres, chains, the squeaks you stopped noticing. If it needs a part, I will tell you what it costs before I fit it, so there are no surprises.

    A list of everyday jobs and one promise about telling the cost before fitting, which answers the main worry.

  4. 0:35

    Why it matters

    A bike that works is a bike you use. Most of the people I help have not ridden for months, and they go back to riding to work, to school and to the shops.

    Connects the service to what the customer gets, not to what the business does.

  5. 0:48

    Booking

    To book, send a message with your street and what is wrong with your bike. I will reply with a time. Your bike could be ready to ride again this week.

    Tells the viewer exactly what to send, which lowers the effort of the first contact.

Limited-time offer

A language tutoring studio offers a free first lesson for one week.

Talking head120 words · about 0:48 spoken

  1. 0:00

    Hook

    This week only, your first lesson with us is free.

    Leads with the offer and its deadline, because that is the entire reason to watch.

  2. 0:04

    The offer

    Book a first lesson in Spanish, French or German before Sunday, and you will not pay for it. There is no card to enter and nothing to cancel afterwards.

    States what is free, until when, and removes the usual fear of a hidden condition.

  3. 0:16

    What you get

    In your lesson, you meet your teacher, tell them what you want to use the language for, and start speaking within the first few minutes. You leave with a short plan for the next month.

    Shows what the free lesson looks like so the viewer can picture themselves in it.

  4. 0:30

    Deadline

    The offer closes on Sunday night. After that the first lesson goes back to its normal price, so if you have been meaning to start, this is the week.

    A real deadline and a plain reason, with no pressure language.

  5. 0:41

    Action

    Press the button below, pick a time that suits you, and I will see you in class.

    One action in the closing line, phrased as the next click.

Webinar promo

An invitation to a free live workshop on writing a first newsletter.

Talking head160 words · about 1:04 spoken

  1. 0:00

    Hook

    If you have been saying you will start a newsletter for a year, this session is for you, and it is free.

    Calls out a familiar delay and removes the cost objection in the same breath.

  2. 0:09

    Topic and promise

    On Thursday, I am running a live workshop called Write your first newsletter. By the end of the hour, you will have a first issue written and a plan for the next four.

    Says what the session is and what the viewer will have made by the end of it.

  3. 0:22

    What you will do

    We will pick a topic you can write about for months, outline your first issue together, and write the opening paragraph live. You will also see the layout that I use for every issue I send.

    A short list of activities shows the session is practical and not a lecture.

  4. 0:36

    Who it is for

    It is for people who have something to share, whether that is a craft, a business or a hobby, and have not yet sent a single issue. You do not need a list of subscribers.

    Defines the audience by what they have and have not done, which sets the right expectations.

  5. 0:50

    Details and action

    It runs this Thursday at noon and lasts about an hour. Save your seat with the link below, and if you cannot make it live, register anyway and I will send you the recording.

    Gives the time, the length and one next step, plus a fallback for people who cannot attend.

App promo

A short promo for a habit tracker: the failed attempt, the idea, how it feels, the download.

Vertical, to camera with screen clips108 words · about 0:43 spoken

  1. 0:00

    Hook

    I have started and abandoned five habit trackers, and I know exactly why. They all ask too much of you on a bad day.

    Opens with a relatable failure and a promise to explain it, which is more persuasive than a feature.

  2. 0:10

    The idea

    So I built one with a single rule. Every habit has a small version and a full version. On a good day, you do the full one. On a bad day, the small one still counts.

    Describes the one idea behind the product in two sentences, which is easier to remember than a feature list.

  3. 0:24

    How it feels

    You open the app, tap the habit and you are done. The streak does not break when you do the small version, so you are not punished for being human.

    Shows the experience of using it, which is what the viewer is deciding to try.

  4. 0:36

    Action

    It is free to download, so try it for a week with just one habit. Link is below.

    Suggests a small first commitment instead of asking the viewer to change their whole routine.

Brand story

A small candle company explains why it started, how it works and what it stands for.

Talking head with workshop shots168 words · about 1:07 spoken

  1. 0:00

    Opening scene

    The first candle I ever made was in my kitchen, in a saucepan, and it burned crooked and smelled mostly of smoke. I kept it on my windowsill anyway, because it was mine.

    Starts with a small, specific scene that makes a company feel like a person.

  2. 0:13

    Why we started

    I started making candles because I could not find one that smelled like the places I remembered. Everything on the shelf was sweet and loud. I wanted something quiet, like pine after rain or a warm kitchen on a cold day.

    Gives the origin as a personal taste, which is something customers can agree with or not.

  3. 0:30

    How we make them

    Today we still pour every candle by hand, in small batches, in a workshop at the back of our shop. We test every scent for weeks before it goes on sale, and if it does not feel right, it does not ship.

    Describes the process in plain, physical terms, which carries the claim of quality better than a slogan.

  4. 0:46

    What we stand for

    We believe a candle should make a room feel like yours. That means honest scents, reusable jars and a team that answers every message ourselves.

    Three values phrased as things a customer can check, not abstract words.

  5. 0:56

    Invitation

    If that sounds like something you would like in your home, take a look at our first collection, and tell us which scent reminds you of somewhere.

    Ends with an invitation to look and a question that turns viewers into conversations.

New feature announcement

A task app announces that shared lists now take comments.

Screen recording with voiceover129 words · about 0:52 spoken

  1. 0:00

    Headline

    You asked for it, and it is here: shared lists now have comments.

    States the news in one line and credits the people who asked, which tells existing users they were heard.

  2. 0:05

    The problem

    Until now, if you wanted to ask someone about an item on a shared list, you had to leave the app and send a message. Then the answer lived somewhere else, and the list lost its context.

    Describes the old way briefly so the benefit is obvious without a comparison table.

  3. 0:20

    The feature

    Now you can tap any item and write a comment right under it. The person you shared the list with gets a notification and can reply in the same place.

    Shows the feature as an action and its outcome in the order the user does it.

  4. 0:32

    How to use it

    Open any shared list, tap an item, and choose Comment. That is it. Everyone on the list can see the thread, and it stays with the item until you delete it.

    Gives the exact steps in the words used on screen, so a user can follow along.

  5. 0:44

    Thanks

    Update the app to get comments today, and keep the requests coming. Tell us what you want next.

    Ends with one action and an invitation, which keeps the feedback loop open.

Promotional script questions

Where can I see founder-led promos that work?+

Founder-led product videos show how makers pitch to camera. Watch a few next to these scripts and notice what they say in the first sentence. See founder-led TikTok examples.

Is there a template for a product demo script?+

Yes. The product demo script templates follow the same section structure and are ready to fill in. Open the video script templates.

More free tools

Online teleprompter

Paste a script and read it as it scrolls. Set the speed and text size, mirror it for a rig and control it from the keyboard. Runs in your browser.

Video script templates

Pick a video format, edit a complete script template with timings and shot notes, then copy it or read it on the teleprompter.

YouTube video script generator

Type your video topic and pick a length. AI writes a script with an intro, sections and an outro to copy or download.

All free tools