The Experiment Hook Library.

30 experiment hook templates

1. 1.

   I tried [thing] so you don't have to

   • “I tried every productivity app so you don't have to”
   • “I tried the carnivore diet for 60 days so you don't have to”
   • “I tried 5 AI writing tools so you don't have to”
2. 2.

   I did [action] every day for [duration] — the results

   • “I did 100 pushups every day for 60 days — the results”
   • “I meditated for 20 minutes every day for 90 days — the results”
   • “I wrote a cold email every day for a year — the results”
3. 3.

   I tested [N] [things] and [winner] won every time

   • “I tested 8 protein powders and the $20 one won every time”
   • “I tested 6 running shoes and the Puma won every time”
   • “I tested 10 sunscreens and the Asian drugstore one won every time”
4. 4.

   [Duration] of [strict rule] — here's what broke me

   • “30 days of no caffeine — here's what broke me”
   • “60 days of no social media — here's what broke me”
   • “21 days of waking at 4am — here's what broke me”
5. 5.

   I asked [N] [people] the same question — here's what they said

   • “I asked 50 millionaires the same question — here's what they said”
   • “I asked 30 therapists the same question — here's what they said”
   • “I asked 100 hiring managers the same question — here's what they said”
6. 6.

   I gave up [normal habit] for [duration] — unexpected results

   • “I gave up takeout for 60 days — unexpected results”
   • “I gave up alcohol for 90 days — unexpected results”
   • “I gave up seed oils for 6 months — unexpected results”
7. 7.

   Running [experiment] for [duration] changed my [outcome]

   • “Running a silent morning experiment for 30 days changed my focus”
   • “Running a no-complaining experiment for 60 days changed my friendships”
   • “Running a 10k-step experiment for 90 days changed my blood pressure”
8. 8.

   I copied [person/persona] for [duration] — here's how it went

   • “I copied Hormozi's schedule for 2 weeks — here's how it went”
   • “I copied Huberman's morning routine for a month — here's how it went”
   • “I copied my grandma's 1970s menu for 30 days — here's how it went”
9. 9.

   [Duration] of [unusual diet/routine] — the honest review

   • “60 days of carnivore — the honest review”
   • “30 days of one-meal-a-day — the honest review”
   • “90 days of silent morning routines — the honest review”
10. 10.

    I did the opposite of my normal [habit] for [duration]

    • “I did the opposite of my normal morning for 30 days”
    • “I did the opposite of my normal workout split for 8 weeks”
    • “I did the opposite of my normal client pitch for a quarter”
11. 11.

    Testing [claim] with a real experiment

    • “Testing 'cold plunges lower cortisol' with a real experiment”
    • “Testing 'morning sunlight fixes sleep' with a real experiment”
    • “Testing 'writing by hand boosts memory' with a real experiment”
12. 12.

    I tried every [category] and ranked them by [metric]

    • “I tried every mattress-in-a-box and ranked them by sleep score”
    • “I tried every AI resume tool and ranked them by interview callbacks”
    • “I tried every meal kit and ranked them by dollars per protein gram”
13. 13.

    [Duration] of [challenge] — the breaking point came at [moment]

    • “30 days of no sugar — the breaking point came at day 17”
    • “60 days of early wake-ups — the breaking point came at day 42”
    • “90 days of no alcohol — the breaking point came at a wedding”
14. 14.

    I sent the same [message] to [N] [people] — results

    • “I sent the same cold email to 500 founders — results”
    • “I sent the same DM to 200 creators — results”
    • “I sent the same pitch to 50 VCs — results”
15. 15.

    I lived like [archetype] for [duration] — here's what stuck

    • “I lived like a monk for a week — here's what stuck”
    • “I lived like a retiree for a month — here's what stuck”
    • “I lived like a pro athlete for 30 days — here's what stuck”
16. 16.

    Can [action] for [duration] actually [claimed outcome]? I tested it

    • “Can walking 15k steps for 90 days actually burn 20 pounds? I tested it”
    • “Can 5am wake-ups for a month actually boost focus? I tested it”
    • “Can journaling for a year actually lower anxiety? I tested it”
17. 17.

    I followed [guru]'s advice for [duration] — does it work?

    • “I followed Naval's advice for 30 days — does it work?”
    • “I followed Andrew Huberman's morning protocol for 90 days — does it work?”
    • “I followed Alex Hormozi's offer-stacking advice for a quarter — does it work?”
18. 18.

    [N] nights of [sleep hack] — did it work?

    • “30 nights of mouth tape — did it work?”
    • “60 nights of magnesium glycinate — did it work?”
    • “21 nights of no screens after 9pm — did it work?”
19. 19.

    I used [product] exclusively for [duration] — honest take

    • “I used Notion exclusively for 90 days — honest take”
    • “I used Claude exclusively for a month — honest take”
    • “I used one pair of running shoes exclusively for 500 miles — honest take”
20. 20.

    I scheduled my life like [extreme persona] for [duration]

    • “I scheduled my life like a Navy SEAL for a week”
    • “I scheduled my life like a Japanese salaryman for 2 weeks”
    • “I scheduled my life like a Michelin chef for a month”
21. 21.

    Testing the [viral thing] everyone's doing

    • “Testing the cortisol cocktail everyone's drinking”
    • “Testing the morning shed trend everyone's doing”
    • “Testing the castor oil belly trick everyone's trying”
22. 22.

    I did [N] [activities] in [duration] to see which [metric]

    • “I did 30 cold pitches in 30 days to see which converted best”
    • “I did 10 different workouts in 10 weeks to see which built most muscle”
    • “I did 7 different breakfasts in a week to see which kept me full longest”
23. 23.

    [Duration] with no [modern thing] — what I learned

    • “30 days with no smartphone — what I learned”
    • “60 days with no delivery apps — what I learned”
    • “90 days with no streaming — what I learned”
24. 24.

    I tried the [popular method] with actual tracking

    • “I tried the 12-3-30 treadmill workout with actual tracking”
    • “I tried the Pomodoro method with actual tracking”
    • “I tried the Galveston Diet with actual tracking”
25. 25.

    Here's what [N] weeks of [practice] actually does

    • “Here's what 12 weeks of heavy squats actually does to your knees”
    • “Here's what 6 weeks of daily cold exposure actually does to your HRV”
    • “Here's what 8 weeks of walking 10k steps actually does to your weight”
26. 26.

    I A/B tested [thing] on myself for [duration]

    • “I A/B tested two pre-workouts on myself for 60 days”
    • “I A/B tested two resume formats on myself for 3 months”
    • “I A/B tested morning vs night workouts for 6 weeks”
27. 27.

    I spent $[amount] testing every [category] — the winner

    • “I spent $3,000 testing every mattress — the winner”
    • “I spent $1,500 testing every sleep tracker — the winner”
    • “I spent $800 testing every productivity app — the winner”
28. 28.

    Running the [intervention] experiment: week [N]

    • “Running the no-caffeine experiment: week 3”
    • “Running the high-protein experiment: week 6”
    • “Running the early-bird experiment: week 10”
29. 29.

    I tried the [extreme routine] everyone's scared of

    • “I tried the 75 Hard challenge everyone's scared of”
    • “I tried the 4am wake-up schedule everyone's scared of”
    • “I tried the silent retreat weekend everyone's scared of”
30. 30.

    [Duration] later, here's what [experiment] actually produced

    • “6 months later, here's what the cold-plunge experiment actually produced”
    • “A year later, here's what the no-alcohol experiment actually produced”
    • “90 days later, here's what my morning-sun experiment actually produced”

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